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Sample Size Calculator

Estimate a survey sample size from confidence level, margin of error, expected proportion and population size.

Reviewed/updated September 8, 2026
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Sample size for a proportion

This calculator estimates the minimum sample size needed to estimate a population proportion at a selected confidence level and margin of error. It uses the common large-sample proportion formula and applies finite population correction when a population size is supplied.

Formula

For a large population: n₀ = Z²p(1−p) ÷ e², where Z is the confidence-level critical value, p is the expected proportion and e is the desired margin of error.

For a finite population N: n = n₀ ÷ [1 + (n₀−1)/N].

Choosing the expected proportion

When no prior estimate is available, p = 0.50 is commonly used because it produces the largest sample size for a given confidence level and margin of error.

Interpretation

The result is a statistical minimum under the stated assumptions. Real studies may need larger samples for non-response, design effects, subgroup analyses, clustering or expected attrition.

Method reference: Cochran’s standard sampling formula for proportions.

Questions

Frequently asked questions

Why is 50% often used for expected proportion?

At a fixed confidence level and margin of error, 50% gives the maximum variance and therefore a conservative sample-size estimate.

Should I add non-response?

Usually yes when non-response or dropout is expected. Adjust the minimum sample upward according to the study plan.